…Ī decade later, the 1917–1918 course catalog of the California School of Arts & Crafts advertised a course titled Graphic Design and Lettering, which replaced one called Advanced Design and Lettering. … The admittedly high standard of intelligence which prevails among printers is an assurance that with the elemental principles of design at their finger ends many of them will grow in knowledge and develop into specialists in graphic design and decorating. The first known use of the term "graphic design" in the way in which we understand it today was in the 4 July 1908 issue (volume 9, number 27) of Organized Labor, a publication of the Labor Unions of San Francisco, in an article about technical education for printers: Given the rapid and massive growth in information exchange today, the demand for experienced designers is greater than ever, particularly because of the development of new technologies and the need to pay attention to human factors beyond the competence of the engineers who develop them. With origins in antiquity and the Middle Ages, graphic design emerged as a distinct profession in the West in the 19th century and its evolution allowed its consolidation in the 20th century. In this sense, in some countries graphic design is related as only associated with the production of sketches and drawings, this is incorrect, since visual communication is a small part of a huge range of types and classes where it can be applied.
For example, it can be applied in advertising strategies, or it can also be applied in the aviation world or space exploration. Graphic design has, as a field of application, different areas of knowledge focused on any visual communication system. The design work can be based on a customer’s demand, a demand that ends up being established linguistically, either orally or in writing, that is, that graphic design transforms a linguistic message into a graphic manifestation. They work on the interpretation, ordering, and presentation of visual messages. The role of the graphic designer in the communication process is that of encoder or interpreter of the message. It is also known as visual communication design, visual design or editorial design. This activity helps in the optimization of graphic communications (see also communication design).
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Therefore, graphic design is an interdisciplinary branch of design whose foundations and objectives revolve around the definition of problems and the determination of objectives for decision-making, through creativity, innovation and lateral thinking along with manual or digital tools, transforming them for proper interpretation. Design is based on the principle of "form follows a specific function". Graphic design is the profession and academic discipline whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Due to its interdisciplinary nature, graphic design can be performed in different areas of application: branding, technical and artistic drawing, signage, photography, image and video editing, 3D modeling, animation, programming, among other fields.
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